Burkelman

Apr 29

When releasing four new scents, they tasked 8AM with the digital strategy and creative for the announcement. The difficulty of selling a scented candle online is that the user can’t smell it. The scents were intriguing in their own right, but a photo of the candles and packaging wouldn’t be enough to convince someone to go to the store and smell it, or even order it sight-unsmelled.

With each scent, we pictured a semi-cinematic portrayal. The music and editing are extensions of the packaging. Here is the announcement video for each new candle:

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These were released on social media along with an email campaign, both augmenting an extensive PR push. The candles have amassed die-hard fans and received extensive coverage in publications such as New York Magazine, The Cut, Buzzfeed, New York Post, and others.

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Sam Kimelman

Burkelman

The sight of the smells.

These were released on social media along with an email campaign, both augmenting an extensive PR push. The candles have amassed die-hard fans and received extensive coverage in publications such as New York Magazine, The Cut, Buzzfeed, New York Post, and others.

Spinning SpiderOak a new “web”site