How to Gain Followers on Pinterest: Boosting Your Brand's Visibility
Ah Pinterest, the go-to-guide for wedding planning and gaudy home decor. The visual discovery engine has become one of the leading platforms for brands, bloggers, and creatives to showcase their products, designs, and ideas. With over 400 million monthly active users, it offers a vast audience base for potential engagement. But how do you get your brand to stand out amidst the sea of pins and boards?
1. Optimize Your Profile:
Profile Picture: Ensure your profile picture is of high quality and represents your brand. If it's a personal brand, a clear and professional headshot is ideal.
Username & Description: Incorporate keywords related to your niche in your username and profile description to make it easier for users to find you.
Claim Your Website: By claiming your website on Pinterest, you not only gain credibility but also get access to analytics, which can help you track your efforts and initiatives.
2. Create High-Quality Pins:
Crafting visually appealing pins is the essence of Pinterest.
High Resolution: Ensure your images are of high quality and resolution.
Vertical Pins: Pins with a 2:3 ratio (e.g., 1000 x 1500 pixels) perform best as they take up more space on users' feeds.
Add Text Overlays: Text on pins can convey your message quickly and catch the viewer's attention. Make sure it's readable and concise.
3. Leverage SEO:
Pinterest is a search engine at its core. That means that it functions similar to larger search engines, and can be subject to the same good ol’ fashioned manipulation and tweaking that can help you rise above the mommy blogs and #CampLife crowd.
Keyword Research: Use Pinterest's search bar to discover popular keywords in your niche. Incorporate these into your pin titles, descriptions, and board names.
Descriptive Captions: Use detailed descriptions for your pins and boards, making them keyword rich without stuffing.
4. Engage with the Pinterest Community:
Pin Regularly: Consistency is key. Aim to pin daily or at least several times a week. A scheduler can help you push out quality content without having to actually post every day.
Engage: Comment on, save, and share others' pins. The more active you are, the more visibility you gain. Popular Pinterest boards not only post, but are active members of the communities in which they create content for.
Collaborate: Join group boards related to your niche. This exposes your content to a wider audience.
5. Promote Your Pinterest Outside the Platform:
Social Media: Share your Pinterest profile and pins on other social media platforms. Brand consistency is always a good idea, so if you have other social media channels dedicated to your brand, link them through something cheap and easy like a LinkTree.
Website: Add a Pinterest save button to your website or blog, allowing visitors to pin your content directly.
6. Use Pinterest Analytics:
Regularly check Pinterest Analytics to understand which pins and boards are driving traffic and engagement. You can adjust your strategy based on these insights to achieve better results.
Gaining Followers on Pinterest: A Last Look
Gaining followers on Pinterest is a combination of consistent effort, creating appealing visual content, and understanding the platform's dynamics. Like any social media strategy, when it comes to posts; quality and quantity are key. With the right strategies, you can boost your brand's visibility and establish a solid presence on Pinterest. Happy Pinning!
