This Project Is Personal: We Luv Video

Streaming killed the video store. And we aren’t happy about it.

Now we’re working with a nonprofit to revive Austin legend I Luv Video’s massive library––possibly the biggest in the world. We built the new "We Luv Video" brand and the website. Now we're calling on the community to help bring this cinema-lovers paradise to life.

Let’s make history.
And preserve an important part of it.

You can join us in launching We Luv Video as Austin’s first nonprofit video rental library. There are a couple of ways you can help.

Join our email list →

Become a Corporate Sponsor

The available sponsorship packages will make your brand synonymous with a quintessential hub of Austin culture. This campaign is going to be huge: likely garnering a ton of earned media and public support. Get in at the beginning.

What’s the big deal? Who needs brick-and-mortar movie rental places anymore?

It’s actually about a lot more than nostalgia.

They call this the age of peak content. No doubt, you don’t need to be working in a digital content strategy agency to understand that there is a bewildering influx of digital media created and uploaded to streaming websites. This is also the era of relentless corporate consolidation. Fewer companies control more media, from creation to distribution. That gives them top-down power to remove content, alter previous releases, or censor all or parts of them. Whether those decisions are valid or not, older copies of this media should be preserved and available to the public.

It seems like you can watch just about anything on streaming. In fact, there’s a surprising number of releases that “just about” leaves out. Many films have no licensing agreements with any streaming service. Digital versions are not available for rent or purchase. There are a few reasons why that may be, but there is only one solution: Keep the physical media available to the public. 

Perhaps our enthusiasm for this project stems from the nostalgia of perusing aisles of VHS and DVD covers or getting tips from a knowledgeable cashier. That’s what we miss about rental stores. What our culture loses with their absence goes far beyond wistfulness for a bygone era.