Challenge
Solution
Results
Austin Urogynecology is highly specialized in female pelvic medicine. The procedures are predominantly insured so patients typically need a referral. That means our work with that practice is centered on maintaining a reputable brand with an easy-to-find website.
The other side of their practice, ALVR, is an offshoot that provides elective procedures. That means there is room to grow their market share through inbound marketing. And grow the practice we did, using only content strategy to increase search traffic. Want proof?
ALVR wasn’t just looking for more traffic—they needed the right traffic: people ready to explore their elective treatments. Unlike Austin Urogynecology, which is rooted in reputation, ALVR had room to grow its audience from scratch. But the budget? Tight. No paid media. No massive brand awareness campaign. Our challenge was clear: how do you rank, convert, and expand reach using only inbound marketing?
There’s no secret. There isn’t “one weird trick” to getting more conversions. Every month our team reviews analytics and plans for new content and optimizations to old blogs and site pages. As we rank higher for the more obvious relevant keywords, we look to get a wider reach. That involves searching for more obscure search terms or keywords involving surrounding localities. Overall, their traffic from Dallas, Houston, and even further flung states contributed to this increase.
OK. We got traffic, that’s nice. But how do we know those people became clients? Well…
Conversions in 2021 increased by 258%.
Their website garnered more than double the click-to-calls and contacts of 2020. September of 2022 year saw more web traffic than all of 2021. One month outpaced a whole year. Traffic and conversions have increased at a steady pace since.
All this traffic and all these leads came from search. There was not a penny spent on ads. Through written and video content, they reached the top spot for more keywords, generating more clicks. See the breakdown chart above.